Turn Facebook and Instagram ad clicks into WhatsApp conversations
Run ads that open a chat with your business instead of a website. Greet every lead instantly, qualify them with a chatbot and pass the warm ones to sales.
- An instant greeting for every ad lead
- See which ad each lead came from
- Qualify leads before a person steps in
- Follow up later with campaigns
How it works
Up and running in three steps.
Create your ad
In Meta Ads Manager, set the button to open WhatsApp and choose your Wabachimp number.
Greet and qualify
A welcome flow replies in seconds and asks the questions that matter.
Hand over and follow up
Hot leads go to your team, and everyone else joins a list for future campaigns.
What you get with Click-to-WhatsApp ads
Reply in seconds
Ad leads cool off fast. An instant reply keeps the conversation going while interest is high.
Ad-level tracking
See which campaign and ad brought each lead, so you know where to spend.
Qualify automatically
Ask about budget, location or product before your team gets involved.
Route to the right person
Send leads to sales by product, region or language.
Build your audience
Every chat becomes a contact you can message again with their consent.
A free messaging window
Chats that start from these ads open a free 72-hour messaging window with Meta.
Who it's for
A few of the ways Kenyan businesses put it to work.
Real estate
Ads for a new development open a chat that books site visits.
Car dealers
Leads pick a model and book a test drive.
Colleges
Prospective students ask about courses and intakes.
Retail
Promote a product and close the sale in the chat.
Questions about Click-to-WhatsApp ads
Something else on your mind? Message us on WhatsApp and a person will reply.
Where do I create the ads?
In Meta Ads Manager or from your Facebook page, choosing WhatsApp as the destination and your Wabachimp-connected number.
Will I know which ad a lead came from?
Yes. The ad is saved on the contact, so you can filter, report and follow up by campaign.
What is the free 72-hour window?
When someone messages you from a Click-to-WhatsApp ad and you reply within 24 hours, Meta doesn't charge for the messages you send over the next 72 hours.
Can different ads start different conversations?
Yes. Each ad can trigger its own welcome flow, so a property ad and a car ad ask different questions.